Yeah, I got the whole sales pitch last night. It's interesting: GC's previous Clapton remake - the "Crossroads 335", was a success and they apparently went up in value right away. That guitar had a street price of around $12,000 and they all sold immediately. Some made a 25% return the week after the release on ebay.
The Jeff Beck Nocaster recreation hasn't performed in the same way, however, and appears to be a marketing "miss".
But the business model for Fender and GC is of course the recreation of SRV's main strat. They made about 100 of those, and sold them for $10,000 each. Now I believe they regularly go for much more. Last night I played one with a retail price of $40,000.
So if they were doing only 100 of these at $22,000 (over 2% of the cost of their $1MM original Blackie), I could understand the economics. Or if they were doing 200 at $10,000. But GC and Fender are going for 4X multiples of the SRV project, and that spooks me just a bit. Basically twice as many guitars for twice as much money. I get it - this is Clapton and that was Beck. But the folks who bought the Beck Nocasters aren't seeing that thing go up in value at all.
Nashville's GC has pre-sold one already. It goes on display tomorrow at several stores. The marketing for this thing is great. Dig Fender's awesome website for this guitar here:
http://www.fender.com/blackie/
For chuckles, click on the dealer locator button...