Wow, I haven't been active here in quite a while, glad to see everyone is still digging for the secret.

I've been spending more time just playing my Metro JMP50 than tweaking anything and have come closer to Ed's tones than I ever have, all with stock specs, except LAR/MAR PPIMV and Zero Loss effects loop, and just having a good time getting better at his style of playing, which isn't even close compared to some of you guys. One of the biggest factors for me is sending a line out, into a Boss RV5 set to Plate, about 85% wet, into a clean amp with just enough volume to give it some separation. This put me in VH1 land and is probably the closest I'll ever get.
In a band I was playing with, some of the biggest VH freaks that were there, were flipping out and chewing my ear off about how they never heard anyone get this close. Of course some of them insisted that my amp could not be stock and there has to be some secret that I'm not sharing. One guy brought me his original 68 JMP 50 Lead to work my magic, said I could epoxy the "secret" so no one could ever steal it. I retubed it, set the bias, cleaned up a couple scratchy pots, added a LAR/MAR MV(in the second speaker jack so it can be brought back to stock without decreasing value) and had him come over so I could finish "tuning" it to his playing style. The guy played for about an hour, excellent player and he does VH really well, and at the end was so happy that he now had the sound. I showed him how to use the line out on the Hot Plate to send the signal into the reverb and/or delay, into another amp set clean. I charged him for the new tubes, LAR/MAR parts and labor, he was surprised how little I charged him and gave me a nice tip, he also said that I am the only guy that will be working on his amps from now on, which made me feel really good.
About a week later I told him about "the secret" mod that I did to his amp and how Ed basically used a stock 100 watter and that his playing, the mixing board, mics, production, etc. are all part of the magical Brown Sound. He no longer chases gear, as much anyway, to get the sounds that he's looking for, but focuses on the whole vibe instead. As fun as it is modifying amps, trying new pickups and searching for a certain sound, I find that, for me, playing the songs to the best of my abilities and digging the tone that I have at that moment in time gives me the best results, more so than trying to have the exact gear and signal path. This is how I did things when I was young, I played what I had and did my best with it.
My goal, this year, is to build a 100 watt Super Lead and a JTM 45, which should finish off my Marshall wish list. I have an old Dukane P.A. that will probably become a JTM 45 until I can afford to get everything I need for the real one. It can be fun chasing the exact tone of our hero's, especially if you can build and modify it yourself, but for some people it becomes an obsession that detracts from their playing and they spend more time chasing their tail than making music. Dave Friedman was absolutely right saying to have fun, after all that's what it's all about. Sorry for the long post.